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New Product Notifications


We are always working behind the scenes to innovate and find new ways to meet the ongoing needs of our customers. Like most brands, we don’t disclose information about upcoming product developments and product launches prior to them being made available to all customers. We are unable to provide information on whether we have new products coming, what they will be, or when they will be made available. As a general rule, from the time we release new products, there is a 12-week wait from ordering to expected dispatch.

There are three key factors that we must confirm before disclosing any information about new products to our customers:

  • The product has passed the relevant Australian safety standards and we have been issued with the certificates - so we can legally sell the products in Australia, and so we don't allude to a new product coming that may never be available due to testing results;
  • We have placed our first order, and have an expected dispatch date - so our customers know when the stock will be delivered (and whether that is in time for their baby's arrival); and
  • We have completed all photography and have all the feature/specifications information available - so we can provide customers with the information they need to decide on a current collection/product vs new collection/product.

Due to the extreme popularity of our products, together with the excitement that comes announcing new products, we will not make any announcements, or disclose any information to customers other than the information provided on this page.

We are open and transparent about our policy surrounding new product notifications, and communicate this to customers when they ask us.



Please be assured that our policy is not intended to put undue pressure on you to make a decision to buy now rather than in the future when a new product may be available. Our aim is to arm you with as much information as possible so you can make the best decision for your family’s needs and to avoid disappointment – whether that means purchasing now and ensuring you have a product in time for your baby’s arrival (and missing out on something new), or waiting for a new product launch only to find the stock will be available after your baby’s arrival (and we have sold out of our previous stock, as we do sell out very quickly).

Please remember we announce new products with an approximate 12 week wait time until the stock is available for dispatch.

If you’re comfortable waiting closer to your due date, It’s best to keep an eye on our Facebook page and sign up to our mailing list (below) to be the first to know if we’re releasing something new.


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