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Behind the Scenes: JIVE Brass

A trend-inspired, premium pram deserves to launch in superior style, and our photo shoot for the Limited Edition JIVE Brass was just as stylish as it comes.

Leading Sydney commercial photographer, Steve Greenaway, was commissioned to shoot the campaign and we chose the beautifully Australian Pyrmont Wharf to capture the scene. We waited for the stunning golden light of early evening to emphasise JIVE Brass' iconic metallic accents and the result was simply magical. 

Our models, the statuesque Mel and perfectly pint-sized Zoe, formed a connection instantly and their warmth towards each other is easy to see in the images we've created.

As Redsbaby continues to grow and enjoy the support of parents and parents-to-be across the country (and increasingly around the world), we look forward to also continuing to innovate and launch products that offer market-leading functionality... with the added benefit of being show-stoppingly beautiful. 

Click here to discover more about the Limited Edition JIVE Brass.

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